Structured B2B trade program with tiered discounts, Net 30 terms, MAP enforcement, and full compliance pack delivered in your name.
This page is for high-volume resellers and distributors who want the full B2B trade structure across both our Signature and Essential collections. If you’re a wedding planner or vendor looking to refer occasional couples, our Partner Program is the simpler, friendlier path.
Two Collections, Two Trade Approaches
🏆 Signature Collection — Trade Pricing
50ml EDP perfume in collectible packaging (Book, Cube, Cylindre, Memory). Public DDP pricing 39€-59€ per unit, trade tier discounts of 10-25%.
This is your margin-protected luxury line for high-end planners, hotel chains, and luxury vendor programs.
💎 Essential Collection — Volume Pricing
Alcohol-free 3ml/6ml/12ml roll-ons. Public DDP pricing 6€-15€ per unit, trade tier discounts of 15-25%.
This is your volume-driver line — high-MOQ programs, gift shops, hotel amenity programs, multi-event distributors.
Trade accounts can order across both collections under a single trade tier.
Who This Is For
The Trade Reseller Program is designed for established businesses with documented reseller credentials and forecast volume of 600+ units per year (combined across collections):
- 🌸 Wedding planning agencies with 20+ events annually
- 🏛️ Venue groups running co-branded amenity programs across multiple properties
- 🏨 Hotel chains with in-house wedding services and amenity programs
- 🎉 Event production companies handling 30+ events per year
- 💼 Distributors serving multiple downstream clients
- 🛒 E-commerce wedding stores with B2C resale operations
- 🎁 Gift shops and souvenir retailers (Essential Collection-focused)
If you don’t fit these profiles but still want to work with us, our Partner Program is probably a better fit.
Opening a Trade Account
Documentation Required
Three documents are required at opening:
- Business registration evidence (registration number, certificate of incorporation, equivalent)
- Reseller permit or VAT number — mandatory for EU trade accounts, used for VAT-exempt B2B invoicing
- End-use statement describing your resale model (planner cross-sell, venue package, vendor reseller, e-commerce wedding store, gift shop, etc.) and which collections you’ll focus on
Processing runs 5 to 7 business days from receipt of complete documentation.
Opening Order
The opening order is the qualifying transaction:
- Minimum 250 units across up to 4 SKUs (can mix Signature and Essential)
- 50/50 deposit (50% on PO acceptance, 50% on shipment confirmation)
- DDP delivered
- Standard 14-day production — the trade-account flag does not slow the production cycle
- Net 30 terms are not extended on opening orders by default
Trade Tier Progression
Trade discounts are not negotiated — they progress on documented behavior. The four-tier ladder is published, repeatable, and defends margin parity across the trade buyer base.
| Trade Tier | Discount off DDP list | Payment Terms | Annual Minimum | MAP |
|---|---|---|---|---|
| Opening | 0% (full list) | 50/50 deposit | None | Yes |
| Qualifying | 10-12% | Net 30 ≤ 25K€ | 600 units/year | Yes |
| Preferred | 15-18% | Net 30 ≤ 50K€ | 2,000 units/year | Yes |
| Strategic | 20-25% | Net 30 + flexible | 5,000 units/year | Co-enforced |
Annual minimums count units across both collections combined, but Essential units count at 0.5× weighting (so 1,000 Essential units = 500 toward your tier threshold).
Tier movement is monthly-reviewed.
Net 30 vs 50/50 — When Each Applies
Two payment regimes operate in parallel:
50/50 deposit (50% on PO, 50% on shipment) is the default for opening orders, retail-tier transactions, and trade buyers below the qualifying threshold.
Net 30 invoicing — payable 30 days from invoice date issued at shipment — is extended after three confirmed cycles with a clean payment history.
Net 30 has dollar caps that scale with tier:
- Qualifying: Net 30 up to 25K€ per open invoice
- Preferred: cap moves to 50K€
- Strategic: flexible cadence with multiple open invoices simultaneously
Credit references are required for any Net 30 line above 25K€ and are reviewed annually.
MAP Policy
MAP (Minimum Advertised Price) is the trade buyer’s primary margin defense. Without MAP, a trade buyer who has just paid a 10-18% discount off list to acquire stock can be undercut on the same SKU by a competing reseller advertising 30% off retail.
What MAP Enforces
- ✅ Published online prices
- ✅ Search-result-listed prices
- ✅ Advertised promotions
- ✅ Marketplace listings (Amazon, Etsy, Faire)
- ✅ Comparison-shop indexes
What MAP Does NOT Enforce
- ❌ In-person quoted pricing
- ❌ Package pricing where the favor is bundled with other deliverables
- ❌ Unadvertised in-store discounts
- ❌ End-customer-specific quotes
Trade buyers have full flexibility to discount at the deal-by-deal level. What they cannot do is publish that discount.
MAP Floors by Collection
- Signature Book: 49€ minimum advertised price (single-unit retail)
- Luxe Cube: 42€ MAP
- Cylindre Classic: 36€ MAP
- Memory Edition: 31€ MAP
- Essential 3ml: 8€ MAP
- Essential 6ml: 12€ MAP
- Essential 12ml: 15€ MAP
Compliance Pack in Your Name
Resale across borders or to commercial end customers requires documented regulatory compliance. The trade-account compliance pack delivers in your trade buyer name — not the manufacturer’s — three documents per batch:
- IFRA Amendment 51 conformity statement
- ISO 22716 GMP batch sheet
- Allergens panel formatted for resale labeling per EU 1223/2009 and equivalent jurisdictions
Bonus for Essential Collection: halal certification documents (alcohol-free formulations) available for trade accounts serving Muslim wedding markets.
Trade Pricing — Indicative
Trade discounts apply on top of public DDP list pricing.
Signature Collection Trade Pricing
| Volume tier | Public DDP | Qualifying (-11%) | Preferred (-17%) | Strategic (-23%) |
|---|---|---|---|---|
| 30-50 units (Signature Book) | 59€ | 52.50€ | 49.00€ | 45.40€ |
| 30-50 units (Luxe Cube) | 52€ | 46.30€ | 43.20€ | 40.00€ |
| 30-50 units (Cylindre) | 45€ | 40.00€ | 37.30€ | 34.65€ |
| 30-50 units (Memory) | 39€ | 34.70€ | 32.40€ | 30.00€ |
| 100+ units (any Signature) | -10% off list | -19% combined | -25% combined | -30% combined |
Essential Collection Trade Pricing
| Volume tier | Public DDP (3ml) | Qualifying | Preferred | Strategic |
|---|---|---|---|---|
| 100-249 units | 8€ | 7.10€ | 6.65€ | 6.15€ |
| 250-499 units | 7€ | 6.20€ | 5.80€ | 5.40€ |
| 500+ units | 6€ | 5.35€ | 5.00€ | 4.60€ |
(6ml and 12ml follow the same discount layer applied to public pricing.)
These are stable, documented, and applied automatically at PO entry — not negotiated per cycle.
Reseller Margin Math
Trade-buyer cost is one number; end-customer price is another. Typical reseller margins:
Signature Collection
| Trade buyer cost (Preferred -17%) | Resale price | Margin €/unit | Margin % |
|---|---|---|---|
| Signature Book @ 49€ | 75-95€ | 26-46€ | 35-48% |
| Luxe Cube @ 43€ | 65-80€ | 22-37€ | 34-46% |
| Cylindre @ 37€ | 55-70€ | 18-33€ | 33-47% |
| Memory @ 32€ | 50-65€ | 18-33€ | 36-50% |
Essential Collection
| Trade buyer cost (Preferred) | Resale price | Margin €/unit | Margin % |
|---|---|---|---|
| 3ml @ 5.80€ (250-499 tier) | 12-18€ | 6.20-12.20€ | 51-68% |
| 6ml @ 8€ (250-499 tier) | 18-25€ | 10-17€ | 56-68% |
| 12ml @ 11€ (250-499 tier) | 25-35€ | 14-24€ | 56-69% |
Essential margins run higher than Signature on a percentage basis because of the lower absolute price point — a normal pattern in personalized fragrance.
Sample Kit Program
New trade accounts receive a vendor sample kit on opening:
- 5-7 fragrance samples covering top-converting wedding scent families across both collections
- 3 label-printing samples demonstrating substrate options (matte cream, gloss white, kraft, foil-stamp swatches)
- 1 Signature box mini-sample (typically Memory Edition) showing the build quality and inner-panel printing
- 3 Essential format examples (empty 3ml, 6ml, 12ml roll-ons) so you can hold the actual mini formats
The kit is your consultation prop. Conversion data from active reseller accounts: vendors using the physical sample kit close at 58-72%, vs 22-31% for vendors pitching from a digital catalog only.
Sample kit ships at trade cost on account opening and is replenished annually or on-demand when fragrance lines update.
Apply for a Trade Account
Send us your reseller documentation, end-use statement, and forecast volume across both collections. We return account terms and an opening-PO scope within 5 business days.
WhatsApp +33 6 17 74 77 13 — fastest
Email your application — attach docs, written reply within 24 hours
Use the quote form and mention “Trade Account Application” in the subject
Not Sure Which Program Fits?
If your volume is below 600 units annually or you prefer a simpler, less-structured arrangement, the Partner Program is built for you — flat 15-25% margin, no MOQ, no application forms, no minimum commitments.
Trade-only pricing. Made in France. IFRA Amendment 51 + ISO 22716 GMP compliant. 14-day production. DDP shipping. Net 30 after three clean cycles.